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Listen
The Global Code
Clotaire Rapaille
What about books?
The Global Cryptography (2015) is about a recent worldwide phenomenon: A global subconscious, or code, that contains a new system of values, beliefs, and principles. This code was conceived and shared by the Global Tribe, a mobile and cross-cultural affluent group that is setting trends, shaking up the old status quo, and becoming the target demographic for premium brands. all around the world.
Who should read this book?
• Students of Sociology and Anthropology
• People interested in cultural differences and similarities
• Marketers and advertisers who want their brand to succeed
Who wrote this book?
Dr. Clotaire Rapaille is an international marketing expert and founder of Archetype Discoveries Worldwide. He has provided global marketing insight into some of the world's biggest brands. He is also the author of numerous books on marketing, sociology, psychology, and cultural anthropology, including "The Cultural Code: Decoding People's Motivations and Ways of Life around the World." gender".
Addendum
1
Learn about how the Global Tribe affects our world.
2
These days, there is a Global Tribe of trends that are following a new multicultural code.
3
The global Tribe hierarchy has six levels, starting with the court, flatterers, and vendors.
4
At the bottom half of the hierarchy are iconic creators, third-culture individuals, and aspirants.
5
The members of the global tribe adhere to the rule of three, which makes them cosmopolitan with a large network.
6
The Global Tribe sets society's standard of luxury as something unique and handcrafted.
7
Successful brands worldwide follow the Global Code for Luxury and use it to their advantage.
8
summary
Read
Listen
The Global Code
8 chapters
15 minutes of listening
What about books?
The Global Cryptography (2015) is about a recent worldwide phenomenon: A global subconscious, or code, that contains a new system of values, beliefs, and principles. This code was conceived and shared by the Global Tribe, a mobile and cross-cultural affluent group that is setting trends, shaking up the old status quo, and becoming the target demographic for premium brands. all around the world.
Who should read this book?
• Students of Sociology and Anthropology
• People interested in cultural differences and similarities
• Marketers and advertisers who want their brand to succeed
• People interested in cultural differences and similarities
• Marketers and advertisers who want their brand to succeed
Who wrote this book?
Dr. Clotaire Rapaille is an international marketing expert and founder of Archetype Discoveries Worldwide. He has provided global marketing insight into some of the world's biggest brands. He is also the author of numerous books on marketing, sociology, psychology, and cultural anthropology, including "The Cultural Code: Decoding People's Motivations and Ways of Life around the World." gender".
Chapter list
01
Learn about how the Global Tribe affects our world.
02
These days, there is a Global Tribe of trends that are following a new multicultural code.
03
The global Tribe hierarchy has six levels, starting with the court, flatterers, and vendors.
04
At the bottom half of the hierarchy are iconic creators, third-culture individuals, and aspirants.
05
The members of the global tribe adhere to the rule of three, which makes them cosmopolitan with a large network.
06
The Global Tribe sets society's standard of luxury as something unique and handcrafted.
07
Successful brands worldwide follow the Global Code for Luxury and use it to their advantage.
08
summary
Read
Listen
The Global Code
What about books?
The Global Cryptography (2015) is about a recent worldwide phenomenon: A global subconscious, or code, that contains a new system of values, beliefs, and principles. This code was conceived and shared by the Global Tribe, a mobile and cross-cultural affluent group that is setting trends, shaking up the old status quo, and becoming the target demographic for premium brands. all around the world.
Who should read this book?
• Students of Sociology and Anthropology
• People interested in cultural differences and similarities
• Marketers and advertisers who want their brand to succeed
• People interested in cultural differences and similarities
• Marketers and advertisers who want their brand to succeed
Who wrote this book?
Dr. Clotaire Rapaille is an international marketing expert and founder of Archetype Discoveries Worldwide. He has provided global marketing insight into some of the world's biggest brands. He is also the author of numerous books on marketing, sociology, psychology, and cultural anthropology, including "The Cultural Code: Decoding People's Motivations and Ways of Life around the World." gender".
Addendum
1
Learn about how the Global Tribe affects our world.
2
These days, there is a Global Tribe of trends that are following a new multicultural code.
3
The global Tribe hierarchy has six levels, starting with the court, flatterers, and vendors.
4
At the bottom half of the hierarchy are iconic creators, third-culture individuals, and aspirants.
5
The members of the global tribe adhere to the rule of three, which makes them cosmopolitan with a large network.
6
The Global Tribe sets society's standard of luxury as something unique and handcrafted.
7
Successful brands worldwide follow the Global Code for Luxury and use it to their advantage.
8
summary
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