Read
Listen
UnMarketing
Scott Stratten and Alison Stratten
What about books?
UnMarketing (2009) offers a new method of marketing that goes beyond conventional methods such as calling and advertising. With the help of new, more sophisticated tools, businesses can build relationships with customers to engage them in a more natural and effective way.
Who should read this book?
- Owners of service-based businesses
- Marketers are looking for new ways to engage customers
- Marketing student
Who wrote this book?
Scott Stratten and his wife, Alison Stratten, are popular speakers at corporate events around the world. Scott previously served as a professor at Sheridan College Business School. In 2012, he was ranked 5th on Forbes' list of 50 most influential people on social networks. Together with Alison, who was previously in the maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).
Addendum
1
Tìm hiểu cách tương tác thực sự với khách hàng của bạn.
2
The best marketing is based on relationships and communication with your customers.
3
People buy things for different reasons, some of which are more powerful than others.
4
Focus on your existing customers and never let them down.
5
Engage potential customers by becoming an expert in your field.
6
Prove your expertise by creating content your customers will appreciate.
7
Use social media to interact with your customers, one conversation at a time.
8
Establish your social media presence through a structured yet authentic approach.
9
Respond carefully to customer complaints on social media to maintain your reputation.
10
summary
Read
Listen
UnMarketing
10 chapters
15 minutes of listening
What about books?
UnMarketing (2009) offers a new method of marketing that goes beyond conventional methods such as calling and advertising. With the help of new, more sophisticated tools, businesses can build relationships with customers to engage them in a more natural and effective way.
Who should read this book?
- Owners of service-based businesses
- Marketers are looking for new ways to engage customers
- Marketing student
- Marketers are looking for new ways to engage customers
- Marketing student
Who wrote this book?
Scott Stratten and his wife, Alison Stratten, are popular speakers at corporate events around the world. Scott previously served as a professor at Sheridan College Business School. In 2012, he was ranked 5th on Forbes' list of 50 most influential people on social networks. Together with Alison, who was previously in the maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).
Chapter list
01
Tìm hiểu cách tương tác thực sự với khách hàng của bạn.
02
The best marketing is based on relationships and communication with your customers.
03
People buy things for different reasons, some of which are more powerful than others.
04
Focus on your existing customers and never let them down.
05
Engage potential customers by becoming an expert in your field.
06
Prove your expertise by creating content your customers will appreciate.
07
Use social media to interact with your customers, one conversation at a time.
08
Establish your social media presence through a structured yet authentic approach.
09
Respond carefully to customer complaints on social media to maintain your reputation.
10
summary
Read
Listen
UnMarketing
What about books?
UnMarketing (2009) offers a new method of marketing that goes beyond conventional methods such as calling and advertising. With the help of new, more sophisticated tools, businesses can build relationships with customers to engage them in a more natural and effective way.
Who should read this book?
- Owners of service-based businesses
- Marketers are looking for new ways to engage customers
- Marketing student
- Marketers are looking for new ways to engage customers
- Marketing student
Who wrote this book?
Scott Stratten and his wife, Alison Stratten, are popular speakers at corporate events around the world. Scott previously served as a professor at Sheridan College Business School. In 2012, he was ranked 5th on Forbes' list of 50 most influential people on social networks. Together with Alison, who was previously in the maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).
Addendum
1
Tìm hiểu cách tương tác thực sự với khách hàng của bạn.
2
The best marketing is based on relationships and communication with your customers.
3
People buy things for different reasons, some of which are more powerful than others.
4
Focus on your existing customers and never let them down.
5
Engage potential customers by becoming an expert in your field.
6
Prove your expertise by creating content your customers will appreciate.
7
Use social media to interact with your customers, one conversation at a time.
8
Establish your social media presence through a structured yet authentic approach.
9
Respond carefully to customer complaints on social media to maintain your reputation.
10
summary
Related books
