Read
Listen
Paid Attention
Faris Yakob
What about books?
How can you get people interested in your brand in an age of blocked ads, fading attention, and massive consumer choice? Attention (2015) discusses the rapidly changing media landscape and outlines strategies for achieving success.
Who should read this book?
- Advertisers and executives.
- Anyone interested in how digitization is changing consumption and attention
- People are confused by new concepts of communication and behavior
Who wrote this book?
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consulting firm. Attention (2015) was his best-selling first book.
Addendum
1
Discover how advertising is changing and what you can do to keep up.
2
Due to the rapidly increasing demand for people's attention, the traditional advertising model doesn't work.
3
If you want to reach consumers, you have to create a brand that resonates emotionally.
4
Instead of relying on market research, find out what your customers want by connecting personally with them.
5
Good advertising offers customers something of value in return for their attention.
6
Trong bối cảnh truyền thông ngày nay, tính xác thực và nội dung tốt là yếu tố quyết định để quảng cáo thành công.
7
Miễn là chiến lược quảng cáo của bạn phản ánh bối cảnh truyền thông đang thay đổi, tương lai sẽ tươi sáng.
8
Summary
Read
Listen
Paid Attention
8 chapters
15 minutes of listening
What about books?
How can you get people interested in your brand in an age of blocked ads, fading attention, and massive consumer choice? Attention (2015) discusses the rapidly changing media landscape and outlines strategies for achieving success.
Who should read this book?
- Advertisers and executives.
- Anyone interested in how digitization is changing consumption and attention
- People are confused by new concepts of communication and behavior
- Anyone interested in how digitization is changing consumption and attention
- People are confused by new concepts of communication and behavior
Who wrote this book?
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consulting firm. Attention (2015) was his best-selling first book.
Chapter list
01
Discover how advertising is changing and what you can do to keep up.
02
Due to the rapidly increasing demand for people's attention, the traditional advertising model doesn't work.
03
If you want to reach consumers, you have to create a brand that resonates emotionally.
04
Instead of relying on market research, find out what your customers want by connecting personally with them.
05
Good advertising offers customers something of value in return for their attention.
06
Trong bối cảnh truyền thông ngày nay, tính xác thực và nội dung tốt là yếu tố quyết định để quảng cáo thành công.
07
Miễn là chiến lược quảng cáo của bạn phản ánh bối cảnh truyền thông đang thay đổi, tương lai sẽ tươi sáng.
08
Summary
Read
Listen
Paid Attention
What about books?
How can you get people interested in your brand in an age of blocked ads, fading attention, and massive consumer choice? Attention (2015) discusses the rapidly changing media landscape and outlines strategies for achieving success.
Who should read this book?
- Advertisers and executives.
- Anyone interested in how digitization is changing consumption and attention
- People are confused by new concepts of communication and behavior
- Anyone interested in how digitization is changing consumption and attention
- People are confused by new concepts of communication and behavior
Who wrote this book?
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consulting firm. Attention (2015) was his best-selling first book.
Addendum
1
Discover how advertising is changing and what you can do to keep up.
2
Due to the rapidly increasing demand for people's attention, the traditional advertising model doesn't work.
3
If you want to reach consumers, you have to create a brand that resonates emotionally.
4
Instead of relying on market research, find out what your customers want by connecting personally with them.
5
Good advertising offers customers something of value in return for their attention.
6
Trong bối cảnh truyền thông ngày nay, tính xác thực và nội dung tốt là yếu tố quyết định để quảng cáo thành công.
7
Miễn là chiến lược quảng cáo của bạn phản ánh bối cảnh truyền thông đang thay đổi, tương lai sẽ tươi sáng.
8
Summary
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