Read
Listen
It’s Not the Size of the Data
Koen Pauwels
What about books?
The book "The problem is not the abundance of information" (2014) is an oriented book for beginners in the field of designing, creating and creating a separate marketing website system, It also helps you explore the link between strategy and practice, and provides an understanding of how to manage the marketing process toward long-term goals.
Who should read this book?
"* Those who believe in the power of numbers and how numbers help us make logical decisions
* Marketing strategy developers are always confident thanks to a rich source of statistics. "
Who wrote this book?
Koen Pauwels is a marketing specialist, instructor, and consultant. He is presently a professor at Turkey's Ozyegin University and has won several accolades, including the WPP Google Research Award in 2010.
Addendum
1
Learn how to use huge data sources to make more effective marketing decisions
2
Use dashboards to connect marketing with reality.
3
Marketing information systems allow you to manage activities over the long term.
4
Design a marketing dashboard that's right for your employees and managers.
5
Use the right colors, timing, and icons to make your marketing dashboard engaging and easy to understand.
6
Encourage employees to voice their opinions and improve the effectiveness of the dashboard.
7
summary
Read
Listen
It’s Not the Size of the Data
7 chapters
15 minutes of listening
What about books?
The book "The problem is not the abundance of information" (2014) is an oriented book for beginners in the field of designing, creating and creating a separate marketing website system, It also helps you explore the link between strategy and practice, and provides an understanding of how to manage the marketing process toward long-term goals.
Who should read this book?
"* Those who believe in the power of numbers and how numbers help us make logical decisions
* Marketing strategy developers are always confident thanks to a rich source of statistics. "
* Marketing strategy developers are always confident thanks to a rich source of statistics. "
Who wrote this book?
Koen Pauwels is a marketing specialist, instructor, and consultant. He is presently a professor at Turkey's Ozyegin University and has won several accolades, including the WPP Google Research Award in 2010.
Chapter list
01
Learn how to use huge data sources to make more effective marketing decisions
02
Use dashboards to connect marketing with reality.
03
Marketing information systems allow you to manage activities over the long term.
04
Design a marketing dashboard that's right for your employees and managers.
05
Use the right colors, timing, and icons to make your marketing dashboard engaging and easy to understand.
06
Encourage employees to voice their opinions and improve the effectiveness of the dashboard.
07
summary
Read
Listen
It’s Not the Size of the Data
What about books?
The book "The problem is not the abundance of information" (2014) is an oriented book for beginners in the field of designing, creating and creating a separate marketing website system, It also helps you explore the link between strategy and practice, and provides an understanding of how to manage the marketing process toward long-term goals.
Who should read this book?
"* Those who believe in the power of numbers and how numbers help us make logical decisions
* Marketing strategy developers are always confident thanks to a rich source of statistics. "
* Marketing strategy developers are always confident thanks to a rich source of statistics. "
Who wrote this book?
Koen Pauwels is a marketing specialist, instructor, and consultant. He is presently a professor at Turkey's Ozyegin University and has won several accolades, including the WPP Google Research Award in 2010.
Addendum
1
Learn how to use huge data sources to make more effective marketing decisions
2
Use dashboards to connect marketing with reality.
3
Marketing information systems allow you to manage activities over the long term.
4
Design a marketing dashboard that's right for your employees and managers.
5
Use the right colors, timing, and icons to make your marketing dashboard engaging and easy to understand.
6
Encourage employees to voice their opinions and improve the effectiveness of the dashboard.
7
summary
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